La Marcelle
Maison Gillardeau continues to innovate, while putting its know-how at the heart of its practices for four generations. La Marcelle was designed as a tribute to La Maison’s traditional use of vans, essential to its operation. Every day, these vehicles transport the bags of oysters for the preparation of the “bourriches”.
The concept
In those days, founder Henri Gillardeau used vans to deliver the first oysters to Paris. Today, Véronique continues this tradition with La Marcelle, inaugurated on March 8, 2017, the first food truck equipped with a removable oyster bar, bringing Gillardeau quality right to your doorstep.
Thanks to this mobile boutique, La Maison offers the opportunity to taste fresh, quality products at temporary sales, events and in the vicinity of oyster lovers.
DESIGN WITH PEUGEOT DESIGN LAB
To create her food truck, Véronique Gillardeau chose to work with Peugeot Design Lab, specialists in automotive design. La Marcelle, inspired by the oyster-farming tradition, uses materials such as wood and slate, with touches of stainless steel for an elegant, modern design.
La Marcelle reflects the spirit of La Maison with a functional, sophisticated and innovative design.
in pictures
THE AUTHENTIC GILLARDEAU OYSTER BAR
The La Marcelle food truck is equipped with a refrigerated area maintained at 8°C, ensuring the freshness of the oysters served. Once installed, La Marcelle transforms at the back into a removable oyster bar with an ergonomically-height work surface, allowing customers to directly observe the shucker and La Maison products.
This configuration offers a warm and friendly tasting experience, encouraging exchanges between professionals and amateurs and creating an ideal setting for a unique moment.
Always in search of innovation
Maison Gillardeau has created its own scooter. Named
“ Le Petit Gégé “Véronique Gillardeau wanted to pay tribute to Gérard Gillardeau, the grandson of the company’s founder
, with this original concept combining tradition and modernity!
For its creation, Maison Gillardeau once again collaborated with Peugeot Design Lab (now Stellantis Design Studio)after the success of La Marcelle, designed by the studio in March 2017.
Its distinguished, innovative design is inspired by the world of oyster farming, with touches of wood and stainless steel, while its tapered trunk, closed by leather hinges, is reminiscent of the hood of a vintage car.
