LA MARCELLE
THE CONCEPT
For four generations, Maison Gillardeau has been constantly innovating, while placing expertise at the heart of its mastery. La Marcelle was conceived in response to the Maison’s use of vans, which have always played an important role in its business. On a daily basis, they are used on the production line to load the bags of oysters destined for the preparation of the “bourriches”. In the past, the company’s founder, Henri Gillardeau, used Gillardeau vans to make his first oyster deliveries to Paris. Today, Véronique continues this tradition through La Marcelle, inaugurated on March 8, 2017: the first food truck with a removable oyster bar designed to bring Gillardeau quality as close to home as possible. Through this nomadic boutique, the company offers fresh, high-quality products for tasting at temporary points of sale, at events and in the vicinity of connoisseurs.
DESIGN WITH PEUGEOT DESIGN LAB
To create her food truck, Véronique Gillardeau chose to work with Peugeot Design Lab, an expert in automotive design. Designed in the spirit of the oyster-farming tradition, the Marcelle uses materials such as wood and slate, with a touch of stainless steel to complete its refined, modern design. The shapes of the Marcelle embody the spirit of the Maison through a design that is functional, refined and innovative.
IN PICTURES
THE AUTHENTIC GILLARDEAU OYSTER BAR
The La Marcelle food truck features a refrigerated area maintained at 8°, guaranteeing fresh oysters. Once deployed, La Marcelle features a removable oyster bar at the rear, equipped with a man-height work surface, offering a direct view of the shucker’s work and the products offered by the Maison. The food truck makes for a warm and convivial tasting experience, conducive to exchanges between professionals and amateurs, in ideal conditions for an exceptional moment.